about us

Empowerment through knowledge and data

Often an idea starts with a question or a challenge, Eddie McGoldrick was attending Harvard Business School, when the question of disruption in his industry was posed. This challenge was the spark for PowerOn Technologies and ultimately The Electric Storage Company. Eddie has spent 30 years in the energy industry serving electricity customers in Ireland and the UK.

Eddie has built up extensive knowledge and expertise in customers service, technology projects and power networks within the Industry but it was whilst attending Harvard Business School and the challenge that was given to him that the idea for PowerOn Technologies and ultimately The Electric Storage Company was born.

Eddie believes that, “Customers who depend on electricity the most tend to be those least able to pay or those with medical conditions or the elderly. These customers have the fewest choices or alternatives. The market as it is currently operating, favours those who have capital. We want to help those with dependency and demand. Our field trial will enable PowerOn to provide at no-cost, a storage device to social housing on a one to ten ratio with those customers who purchase our device. Customers can see for themselves their value in the market. We give them empowerment through knowledge and data.”

“Our goal is to give one storage battery to a household in need for every ten that we sell”

If I stood on the bow-backed chair, I could reach the light switch. They let me and they watched me, a touch of the little pip would work the magic

Seamus Heaney, Electric Light, 2001

The history

The past

The very first power generating plants started as self-generation, using the only fuels available; coal and oil. Widescale electricity generation and distribution to homes and industry started in the cities, typically as municipal operations e.g. Belfast Corporation and Londonderry Commission. The first power station designed to serve all Northern Ireland, Ballylumford, was built in 1943. This enabled rural electrification to really take off, with progress made in bringing light right through until the early 1970’s. A single Northern Ireland grid has been operated to co-ordinate the demands from factories and homes with the outputs from Ballylumford, Belfast East and West, Kilroot and Coolkeeragh, using coal, then oil and finally gas. Fossil fuels were the only viable options. This was a centrally planned, simple model where power was demanded in every corner of the region but distributed out from a handful of medium sized power stations.

In the late 1990’s things began to change. The first wind farms were connected to the network. They were a rare sight but today if you stand on any high ground you will be able to see dozens of turbines and solar panels installed in farms, factories and homes. They are now generating from every corner, using clean sources rather than fossil fuels. But they also need to be co-ordinated to ensure the power system maintains the voltage and frequency stability that modern electrical and electronic equipment expects.

The present and the future

At present over a fifth of our electricity is now coming from renewables. People are more and more aware of the impact of climate change and so want to consume differently.

Fossil fuels are limited and creating unacceptable side-effects. Electric vehicles are paving the way for a whole new world. PV and other renewable energy devices are common for many households around the world.

You know you can produce electricity from sun and wind, but until now you have not been able to store that energy and most importantly, use it when you need it.

This is why our field trial is so important. NIE Networks agreed to support this research to add to knowledge. We all need to understand how the whole electricity system can benefit from you being able to store the energy your home produces.

A revolution is coming, be part of the revolution!

sell ten help one

The Team


Eddie is a director of PowerOn Technologies. Eddie has worked in electricity and utilities for over 30 years. His huge experience gave him a unique knowledge of the NI electricity network. He began working on PowerOn Technologies in 2001. Trustworthiness, transparency and collaboration are the 3 core values Eddie believes in. PowerOn aims to give empowerment to people through knowledge and data. He believes that PowerOn will give more purchasing power to people.

Anne Marie

Anne-Marie has over 20 years’ experience in the United Kingdom financial services industry, implementing regulatory change, delivering customer service and leading staff through those changes. She has also been responsible for service transformation in telecoms in the UK, India and South Africa. Her skills in customer service, regulation and compliance along with major project delivery has been invaluable to PowerOn.


Michael is an IT Consultant with over 30 years’ experience within Manufacturing, Financial Services and Utilities with the most recent 13 years of experience working in Utilities (electricity & water). His main role is Project Manager for the design, development, testing and implementation of all IT system changes.  He also performs a key role in defining all PMO standards to support company strategies for risk, issue and change management. He has performed many roles in the past and brings a wealth of experience in supporting the development of future enhancements to data management, data analytics and data mining services within PowerOn.


 Ashley leads the operational team. His hunger for knowledge and determination to turn information into action had contributed to his past success at Regus, where he managed and led an international credit and collections team, he vastly improved the productivity of his team by implementing strategic methods and ensuring a work-life balance for his department.

He is the founder and director of a home service company, with extensive experience managing global teams and multi-million-pound turnovers. His background in Credit & Collections, Customer service, account management and business start-ups have given him a unique skill set that is mindful but competitive and focussed but flexible. Ashley is a team player and fuelled by his passion for continuous improvement both for himself, his staff and customers alike


Neil is an IT Consultant with 40 years’ experience. While working mostly in financial services, he has also 10 years of experience working in utilities (electricity, gas, water). He has been heavily involved in the design, development, testing and implementation of our CRM, Quotation, Site Survey, Financial and Stock control systems.

In addition, Neil has been our liaison with our main 3rd Party IT developer, AquaQ Analytics Limited in the specification of our Customer dashboard, fast access database for collection of high-volume customer battery and electricity data, and the data management, data analytics and data mining services that have been developed to harness this data. Neil has been working with PowerOn since close to its inception.


Matty studied A Level IT at Ballyclare High which encouraged him to study Computing Technologies at University of Ulster covering a range of modules from web development to e-business. He is currently on placement with The Electric Storage Company and has worked part time with them since February 2018 and is about to enter into final year of his 4 year course.

He has developed a great working relationship with the team and in particular our experienced IT staff in the company. He has contributed a lot towards establishing The Electric Storage Company in this new and exciting market of renewable technology

Our support network:

It takes a lot of time, energy and support to get a new idea to market. We have been very fortunate to have the support and expertise of a number of key organisations. The research unit at Ulster University, InvestNI, NIE Networks and AquaQ, our local software developers. We also work closely with sonnen GmbH, our battery suppliers, where we enjoy platinum partner status. As our field trial progresses we will continue to collaborate and work together to enable our consumers to become prosumers.

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PowerOn Technologies Ltd (Company Reg: NI643146) t/a The Electric Storage Company