Often an idea starts with a question or a challenge, Eddie McGoldrick was attending Harvard Business School, when the question of disruption in his industry was posed. This challenge was the spark for PowerOn Technologies and ultimately The Electric Storage Company.
Eddie believes that, “Customers who depend on electricity the most tend to be those least able to pay or those with medical conditions or the elderly. These customers have the fewest choices or alternatives. The market as it is currently operating, favours those who have capital. We want to help those with dependency and demand. ”
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